The Rule

"Hold the reader's attention. (This is likely to work better if you can hold your own.) But you don't know who the reader is, so it's like shooting fish with a slingshot in the dark. What ­fascinates A will bore the pants off B."


from Margaret Atwood (who of course I have never read, since I have never read anything, especially if it's fiction, which I suspect is what she writes)

also from c.t's blog , which includes 9 other, less important, but still entertaining rules.